SEO or Search Engine Optimisation is the practice of getting natural and organic traffic to your website through having it appear on the likes of Google and Bing. The success to any SEO campaign is a well thought out strategy, It also takes patience and frequent reviews to see what does and does not work for your business.
“Google receives over 63,000 searches per second on any given day.”
A consumer will rely on a search engine to research a product or service before deciding to buy! Google, the leading player in search is where most consumers go, so optimising your website to appear high on Google is what we strive for. After all, why have a website that doesn’t generate its own traffic because no one can find it? That is where we can help.
Benefits of SEO
Its so important to implement SEO as part of your marketing strategy. Once you have it working effectively, it has a huge collection of benefits:
- Increase natural website traffic
- Results are low cost (compared PPC)
- Increase targeted customers
- Rank well in search engines
- Bypass your competition
- Brand awareness
- Increase sales and ROI
How we work
We will look at your entire website both inside and out, identifying areas where improvement is needed. These include:
- Keyword distribution & content quality
- Internal & external link distribution
- Website load time
- Responsive design
Before we can get started with the content improvements, we need to establish the keywords best suited to your business and goals. Once we have these, we can get to work on revamping your content and placing keywords effectively to get the best out of them.
It is important your website is responsive (works well on every device) and performs well, Google give extra kudos to well designed, fast and responsive websites. We implement the recommended best practices to improve your websites speed and can often make it responsive depending on its current state. If we can’t work with your existing website, we recommend talking a look at our website packages. Each website design is fully responsive and implements SEO best practices as standard.
We continue to monitor your websites SEO on a monthly basis, make tweaks where needed and provide a small report summarising how well your website is doing.